Saturday, May 19, 2007

What Kind of Ad Type To Use Text Ads , Image Ads , Video Ads or Link Units ?

Not sure to use which ad type to use. There are many types of ads and there are many solutions for your site. Finding the right type of ad for your site requires patience , knowledge and testing. Here i can only share my experience with you, but dont forget that your site is unique and even if our sites have very similar content, the same visitors will act differently on our websites. Therefore the best tool to maximize your earning is to test different ad types. Ok now let me tell you few things i have learned to make your life easier.

First of all i will suggest you to use text ads. The first advantage of the text ads are that they give to visitor a wider options to click on. The image ads covers the whole ad unit giving them only one option to click on. And user may not even be interested in that particular ad leaving you with one ad unit less. If your site is about articles, infos about cars or just talking about the alliens you are better off with text ads.

Image ads are also nice and can perform very high on sites if you want to advertise certain things.If you are selling certain items. For example if you own a online hardware store , people will be much more likely to click on the images of tools they like , or other cool deals they see. One of the greates advantage image ads have is people hate reading. They are more attracted to the pictures. One picture tells thousand words. Dont you think it would be easier if i had a picture that tells you everything i wrote in this page ? I know you just sad yes to sourself and as a matter of fact the first thing we do when a webpage opens up we check for the pictures. Images gives us a quick idea about the content of the page and will play the key role if we are going to stay on the site or not.

Lets talk about the ups and downs of the link unit. Link unit is a very nice tool if you know how to use it. The only bad thing about is that the visitor needs click the link unit twice for you to make money. Yes twice, one on your page and second on the page it takes it to. Most people are fed up with dead end pages. There are millions of pages where we think that is the page we searched but it only have ads but content. So as soon as we see those dead end pages we just take off or hit the back button.Okay that was the glass half empty. Lets look from a positive view now. The beauty of link unit is even there are no ads served on your site by adsense, link units almost everytime will be serving ads. Also it performs very good if you use it like a menu on the sites. 160x90_4 will just look like a menu. if you set the border color to match your websites header color it will be like part of your sites menu. Link units tends to pay more on sites that actually sells stuff or advertise certain things.

Rss feed advertising is a new way to make some more money. Google doesnt have this option yet but companies like Kanoodle has been offering this service for a while now.

Your last option is Googles search box. Users that are not happy with your site are more likely to use this service. So let them use it. This will give you one last chance to make money from the visitor.

Playing With Color Of Your Ads

Playing with colors will increase your earnings. Do not ever leave the choice to google. First of all there are already somany people using these default settings. It will be easier for people to spot your ads as ads. You want your ads to be content that has useful links ib it.Only that way people will click your ads.You need to spend some time to choose colors. Ok. Here are few tips:
  1. Matching color of adsense to color of your site. Matching your link colors to adsense title color is always a good idea.
  2. I recommend you that you use white background on your website. White background will make your site neater, well organized and will help you get peoples attention to your ads. Having white background on your ads will increase your earnings more than double.
  3. If you dont want to use white background than match your background to your ads. Convince people that ads are part of your site's content. You have to make people believe that your ads are not just ads but useful links or useful content for them. Do not forget people come to your site for content. If they like some useful content they like they will be happy to click it.
  4. Blue is the one of the most successful colors. Everysince people started using internet blue was the color of the links. So it will be easier for them to realize your ads actually contains links.
  5. People notice Red the most. Have you ever paid attention to the store names around you. Most of them contains the red in someway. And stores that have red ads will be noticed easier. Why traffic light has the red light ? Why all the stop sign are red ?
  6. Hiding the url can increase your revenue. In some circumstances hiding the url is a good idea. Such as if you are using adsense at the top of the page as a banner.

The Best Performing Adsense Ad Size

So you are looking for the best performing ad size. Ok here you go. The best performing adsense ad size is : Large Rectangle (336 x 280) .

Large Rectangle (336 x 280) gets the most clicks. It doesnt look like the standard ads people got used to. They perform best when you place your ad floating inside the content. I highly suggest that you kepp your adsense floating on the left side. People start reading from left (its the opposite in languages like arabic) so your ad will attract more attention. Here is the code that will float your ad on the left side and wrap the text around it. You can adjust the margin size as you like to keep your page neat. The numbers are given to give you some idea.

<div style="float: left; margin: 3px 3px 3px 3px;">

Here is the code that will float your ad on the right side and wrap the text around it.

<div style="float: right; margin: 3px 3px 3px 3px;">


The next best performing ad size is the Medium Rectangle (300 x 250). The beauty of this two rectangle ads are that they can be blended in your content so they wont bother your sites design. Ad sizes like Skyscraper will make it harder to design your site.

Tip: For those who wishes to use floating ad in their site , It is easier to design it with using tables.

<table> <tr> <td>
<div style="float: right; margin: 3px 3px 3px 3px;">
Your Content Here !!!!
</td> </tr> </table>

Tuesday, May 15, 2007

How To Get Your Site Ready For Adsense ?

Want to make money from your website using adsense. But not sure how to sign-up , how to put the ad codes in your web pages or not sure which ad types to use with your site. I will share with you the best ideas you will ever hear on the internet. Ok Lets start.


  1. First of all i will assume that you have no website at al. You can either use free services like blogger.com or you can pay a hosting company and have more tools for your website. It is always a good idea to use free services for couple of months to get your feet wet. After having some experience start your own paid website.

  2. Choose a domain. Whether its free or paid you have the chance to select your websites name. Choose a domain name that tells visitors about your site the moment they see it. Domain name is very important. It has to be short and has to be easy to remember.

  3. Choose a topic. What is your website going to be about. Think twice before you start.
  4. See the picture above that will tell you how to shape your website. This picture is from google and as the colors in boxes gets darker it means that the ads in those locations get clicked more or less. Google shared their statistics with us so why not use it.
  5. Sign-up For Google Adsense by using the button on the right side.
  6. Put your ad code in your website and you are ready to go.


HELP

You can ask for help here. We would love to help you with your problems.

OUR PICK

In this section we will select sites with a great implementatoin of adsense and publish them. Spend some time to go through these sites and see how they implemented adsense.

FREEBIES

ADSENSE

how-to-make-money-from-your-website
how-to-get-your-site-ready-for-adsense
best-performing-adsense-ad-size

SEO

how-to-drive-traffic-to-your-site
how-to-get-sites-to-link-back-to-you
seo-search-engine-optimization

How To Drive Traffic To Your Site ?

The most important topic a webmaster should concern about is driving traffic to their website. Basicly a website is not a website without its visitors. Its hard to survive in internet with increasing number in websites and new pages added to millions of other websites. The question is how will you stay noticed in this business. I will give you the best tricks to drive traffic to your site.

  1. First of all please go back and read my post about Building links. It very important that you follow all the steps in that article. Buildink incoming links to your site is the first step you should be concerned about.
  2. May sound very boring to you but good content is the soul of everything. Finding a unique niche and explaining it nicely will gain you alot of traffic.
  3. Keyword stuffing will help you get your site a higher positioning in search engines. Getting a higher positioning in search engines is everthing. if you are not in top 50 for certain keywords than forget about traffic at all. Create your content with a certain keyword in mind. Repeating the same keyword will give you a higher keyword density and in return search engines will rank you higher in their results.
  4. The time is video time. Sites like youtube is a great place for your own videos that advertise you site. Do not just limit your videos to youtube, but also use services like google video, or any other video site.
  5. Have e-mail subscription in your site and collect emails. This way you can e-mail your visitors weekly , montly , dayly and notify them of the new stuff you have added to your site. But never mention everything in your mail. Always leave the most exciting part out, so they visit your site.
  6. Add a refer this page to your friend button in your pages. You will be amazed by how much people love to tell their friends about they see or read on internet.
  7. Use RSS feeds. Its a very easy way to get your links in other websites. Also they keep updating, resulting more visitors.
  8. Buy traffic. Yes if you want more traffic but dont want to hassle just buy it. There are companies like goggle adwords, adbrite , adengage , clicksor , yahoo , msn ....
  9. DO NOT SPAM.

How To Get Sites To Link Back To You ?

Now lets conquer the getting links back to your site for free. There are many ways you can get backlinks to your site. Here i will show you the latest tricks.

  1. Simply join in forums and add a link to your site in the signature section. Most of the forums let you have a signature that contains links to other websites. This is the easiest way to get a backlink from a site.
  2. Use guestbooks , forms, commenting.... Yes anywhere you can post you message can be used to leave a backlink. Even if the site doesnt accept backlinks, just leave your sites name.
  3. Buy links: There are many websites with very good PR (Pagerank) that sell backlinks. Make sure the website you buy your link places your link somewhere near to top.
  4. Submit your site to directories. Search Engines LOVES directories. Hey they are free , so why not use it. There are also paid directories. I will only suggest on directory and that is yahoo's directory. Just be sure to choose a popular directory that has a good PR, and ranks well in google or any other search engine.
  5. Use the Wikipedia's external links section to put a link to your site. Wikipedia is very careful with this part. So please do not spam , or they will ban you. Only post on relative topics. This will not just give a higher PR to your site , but it will also generate traffic to your site.
  6. Use free hosting companies to create small webpages that has little but well targeted content that has your link in it. It is up to you to create as many webpages as you like. One free and easy to use hosting is Blogger.com .
  7. Use Myspace to create a personal page and have your links in it. Hey what is popular will generate very valuable links and if it also generates traffic, it is just perfect.

There are few things that you have to be careful about. When you place a backlink to your site , the phrasing or the words you use is very very important. Search engines uses these words to make a sense about your site. Lets image for a moment that your website is about video hosting. In your backlinks it is better to use phrases like "watch videos", "free videos" or so on... But never use phrases like "videos" , "funny" , "watch".. Always be sure to write something about your sites content.

Here are some places where you can post your backlinks. For starters:

http://forums.digitalpoint.com/
http://en.wikipedia.org/wiki/Main_Page
http://forums.gentoo.org/
http://forum.joomla.org/
http://ubuntuforums.org/
http://forums.oscommerce.com/
http://www.blogger.com/home

SEO (Search Engine Optimization)

SEO (Search Engine Optimization)

SEO is the one of the most important terms you will hear in this business. Perhaps it is the most important one, because it will help you get the most number of visitors to your site. So how exactly SEO works ? well, google, yahoo , msn are never gonna tell you how thier algorithms work. You have to figure it out, or ask a Master like me. First let me layout the points:

Pagerank
Keyword Density
Good Quality Content
ok. Lets start with pagerank.

Pagerank


Pagerank is an algorithm that keeps track of the links that point to your website. The more links point to your website higher positioning you will get in google. Let me be more clear. Google thinks that if a website that sells shoes points to the manufacturer's website than manufacturer's website has to more important and therefore should be given a higher positioning. It is that easy. So find ways to post a link to your site from other sites. Therea are many ways you can boost your pagerank:

  • participate in forums , and in the signature section list your websites.
  • Submit your site to directory listings such as Dmoz.(Dmoz is googles favorite)
  • There are sites out there that will put your link in their website if you send them a article.
  • Most of the Blogs enable commentings on their post, so comment with your link in it.
  • Advertise. Use Google Adwords , or buy links in other websites.
  • Anywhere you can put your link in good be a good place.
  • Do not link back to other sites. This will cause your website to rank lower.

Keyword Density

A site with a more related content will have a higher positioning in search engines than a site with a less related content. Make sense ? Of course it should. For example: Let say a user searches plane tickets. If a site has more words related to plance tickets in their site than yours, they will get higher positioning. Search engines check your domain, meta tag and your content and the one with more related content will be in top 10. Do not think you can beet the search engines by using the same keyword in your website over and over again. Also if you have 100 words in your page and 20 of this contains the word(s) search engines are looking for you would have a density of 20%. if no other website can beet that you will be given higher postioning. But it doesnt exactly work like this. The algorithm is little bit different. Some words in your website doesnt count.OF course the list is a mystery. Also different part of your content gets more ranks. Title ranks different, domain rank different, words in bold font ranks different... Here how you should proceed:
  • A good domain name. It will give you better positioning if the searched keyword is in your domain. (not just domain it could be the whole URL.)
    Meta tags are important. Google doesnt need them anymore but, there are few parts of the meta tags they still use such as if they should index the page or not. But still a good meta tag will give you a head start. Make different meta tags for every page, so they are related to the page they are in.
  • Title of your page is going to attract people the most. Because all of the search engines will output your title in their search results. If it is not related no body clicks on your link. Write a matching title for your every single page.
    Keywords in headers rank higher.
  • will give you higher ranking.
  • Remove unneccesary kewyords.
  • Do not abuse it.

Good Quality Content

I dont think i have to talk about this. Unique and detailed content will get you the most trafic. Try to use content no one ever used.

How To Make Money From Your Website ?

In the Tutorial i will teach you how to make money from your website. Making money from your website is not easy. You have to know every single trick in this business to keep up with the big brothers. Whaterver you think of doing has been done. So What do you have to do to gain peoples attention ? Well just follow my steps.... I will show you the latest tricks in this business to get your site going and start making serious money.

1. Do you have a website ?

Of course you need to have a website. It is totally up to you to decide what topic you want to pick. Choose a topic you like. This is very important beacause you will have to spend alot of time on your website. You better like what you do. You will be adding alot of content to your site and you better know about your content. Copying and pasting to your site will get you nowhere. Google has a great algortihm which checks for same material in different websites. And punish you for cheating. So you have to have unique content.

2. Submit your website to search engines.

The most important part is this. If you have to make money on your site, you have to have visitors. In order to have visitors you have to be in search engines, and you need to be placed in top search results. If not, forget about those visitors. Google, Yahoo and Msn are the most important source of traffic. There are alot of free programs on the web that will submit your site to these three and alot more search engines. Please take time to submit your website to search engines because once you get your site started it takes some time to be indexed. Especially google punishes new starters by putting them in sandbox. Sandbox is a place where google check your website for few months (could be less) and see if it is worth adding to its index. So submit your domain even before you buy it. Trust me it will save you alot of time. Mean time you can build your website. I will be giving more intel about driving traffic into your web site in a different post (More Detailed one :))...

3.Design your website

Uhoh. Good part starts.. If you want to make money from your website, you have to stick to the rules. You might say: what rules ? It is making the most money, no matter what. Using every single trick to earn every single penny. Design is very important. In order to maximize your profit, you have place your ads in certain places, where they would be noticed most by the visitors. If your ads can not be noticed then they cannot be sold or clicked. I will be giving you latest tips in other post, just keep reading... i will just pass on design for now! Because this web site is all about designs, i will be giving you somany design tips that you will get confused and start crying about which ones you should use.

4. Finally, sign up for adsense!!

Google adsense is the best company out there. They are little bit strict about their policies but its worth it. Do read that terms of agreement we carefully. That will be your bible through out your entire website life..

5. Never miss any of my posts.

You got that right. I will be giving you latest updates on everything. Dont ever miss my posts..