SEO (Search Engine Optimization)

SEO (Search Engine Optimization)

SEO is the one of the most important terms you will hear in this business. Perhaps it is the most important one, because it will help you get the most number of visitors to your site. So how exactly SEO works ? well, google, yahoo , msn are never gonna tell you how thier algorithms work. You have to figure it out, or ask a Master like me. First let me layout the points:

Pagerank
Keyword Density
Good Quality Content
ok. Lets start with pagerank.

Pagerank

Pagerank is an algorithm that keeps track of the links that point to your website. The more links point to your website higher positioning you will get in google. Let me be more clear. Google thinks that if a website that sells shoes points to the manufacturer's website than manufacturer's website has to more important and therefore should be given a higher positioning. It is that easy. So find ways to post a link to your site from other sites. Therea are many ways you can boost your pagerank:

• participate in forums , and in the signature section list your websites.
• Submit your site to directory listings such as Dmoz.(Dmoz is googles favorite)
• There are sites out there that will put your link in their website if you send them a article.
• Most of the Blogs enable commentings on their post, so comment with your link in it.
• Advertise. Use Google Adwords , or buy links in other websites.
• Anywhere you can put your link in good be a good place.
• Do not link back to other sites. This will cause your website to rank lower.

Keyword Density

A site with a more related content will have a higher positioning in search engines than a site with a less related content. Make sense ? Of course it should. For example: Let say a user searches plane tickets. If a site has more words related to plance tickets in their site than yours, they will get higher positioning. Search engines check your domain, meta tag and your content and the one with more related content will be in top 10. Do not think you can beet the search engines by using the same keyword in your website over and over again. Also if you have 100 words in your page and 20 of this contains the word(s) search engines are looking for you would have a density of 20%. if no other website can beet that you will be given higher postioning. But it doesnt exactly work like this. The algorithm is little bit different. Some words in your website doesnt count.OF course the list is a mystery. Also different part of your content gets more ranks. Title ranks different, domain rank different, words in bold font ranks different... Here how you should proceed:

• A good domain name. It will give you better positioning if the searched keyword is in your domain. (not just domain it could be the whole URL.)
  Meta tags are important. Google doesnt need them anymore but, there are few parts of the meta tags they still use such as if they should index the page or not. But still a good meta tag will give you a head start. Make different meta tags for every page, so they are related to the page they are in.
• Title of your page is going to attract people the most. Because all of the search engines will output your title in their search results. If it is not related no body clicks on your link. Write a matching title for your every single page.
  Keywords in headers rank higher.
• will give you higher ranking.
• Remove unneccesary kewyords.
• Do not abuse it.

Good Quality Content

I dont think i have to talk about this. Unique and detailed content will get you the most trafic. Try to use content no one ever used.